After nearly a decade of a declining marriage rate, weddings are on the up in China. New statistics show that 7.68 million couples tied the knot last year, a rise of 12.4 percent over 2022.
These figures follow recent reports from Shanghai and several provinces, including Jiangsu, Hunan, Shanxi, and Anhui, of rising marriage registrations – Jiangsu saw marriages increase 10 percent last year.
This uptick bodes well for China’s honeymoon tourism segment.
Attributed to a release of pent-up post-pandemic demand, a rising wedding rate could spark cautious optimism among luxury hotels and resorts in leading honeymoon destinations as more newly married Chinese couples look to celebrate their unions.
However, a caveat is that statistics paint a picture of young consumers who are in no rush to get hitched.
A blip?
The increase in 2023 came after a 10.5 percent decline in weddings between 2021 and 2022, with 6.83 million couples saying “I do” in 2022. This is a huge drop from the peak of…