The tourism board invited over 2,000 trade and media stakeholders, bloggers, celebrities, and key opinion leaders (KOLs) from mainland China, Southeast Asia and Europe in 2023 to visit and help “tell the good story of Hong Kong.”
Chinese bloggers with large followings on Xiaohongshu, Douyin, Weibo and Bilibili were among those targeted, alongside Hollywood movie stars, Acting Secretary for Culture, Sports and Tourism Raistlin Lau said in a legislative reply to lawmaker Chan Chun-ying on Wednesday.
Each were invited to “come to Hong Kong to experience [its] diverse tourism features and share their experience on social media to create positive word of mouth and tell the good story of Hong Kong,” Lau’s response said.
See also: Mainland Chinese tourists use social media to search for memorable Hong Kong locations
He added that the Hong Kong Tourism Board’s (HKTB) social media platforms had accumulated 11 million…