The Hong Kong Tourism Board (HKTB) will invite mainland KOLs to Hong Kong every week to share their first-hand experiences, aiming to attract visitors to the city.
This comes as lawmaker Duncan Chiu has called for an in-depth study on mainland visitors’ situation during the Chinese New Year in Hong Kong to develop new tourism policies and measures that attract more mainland residents, encourage longer stays, and boost their spending.
In response, secretary for culture, sports and tourism Kevin Yeung cited the results of HKTB’s departing visitor survey in a written reply that, 55% of mainland visitors came to Hong Kong for the celebratory activities held during the Chinese New Year holidays. Arts, culture, city walks, and visiting photo hotspots are also among the popular tourism themes for them.
In terms of promotion, Yeung said the HKTB will invite different mainland KOLs to Hong Kong every week to share their first-hand experiences, aiming to help attract visitors to Hong…