Hong Kong Tourism Board (HKTB) launched a new campaign, “Hong Kong Incentive Playbook: Up the Game for Your Team”, with much fanfare at The Regent Hong Kong on 24 April 2024. The campaign curates over 100 new and authentic Hong Kong ideas to inspire and reward incentive groups in response to emerging incentive travel trends. Over 110 agents from Mainland, Southeast Asia, South Korea and India were invited to get exclusive first-hand experiences of Hong Kong’s rich and diverse incentive resources.
Dane Cheng, Executive Director of HKTB, shared his excitement, saying, “Last year, Hong Kong welcomed over 1.3 million MICE visitors, with the Meeting and Incentive (M&I) segment accounting for a staggering 65 per cent. This makes the share of M&I the most significant increase among the segments.”
“Building on this growth momentum, with the launch of the Hong Kong Incentive Playbook, we are taking it up a notch, inviting the…