The Tourism Board said on Friday food offerings and marketing would be stepped up for the 350-metre-long (1,148-foot) strip, while Cantopop singer Wan Kwong would be among those joining the promotion efforts.
The board’s executive director, Dane Cheng Ting-yat, said the market was well-received, with more than 1.5 million tourists and locals visiting as of early April following its revitalisation under the government’s “Night Vibes Hong Kong” campaign in December last year.
“We hope the new phase of promotion with an extended period allows the public more business opportunities to create revenues and boost consumption,” he said.
The Night Vibes campaign was launched to boost both evening spending and tourism after three years…