Sunday, 10 December 2023, 21:19
The capital of the Costa del Sol is vying to attract the attention of millions of Chinese commuters with new urban art murals featuring the Malaga-born painter Pablo Picasso at three main metro stations in Shanghai.
This is the first time that the promotional urban art murals, titled ‘Malaga loves …’, and designed by the Picasso Celebration 1973-2023, has ventured outside Europe. Previously, the campaign featured in the German city of Munich and it was in the Swiss town of Basel in September.
The Shanghai campaign will be seen by six to ten million metro passengers. The councillor for tourism at Malaga city council, Jacobo Florido, together with its director of the area, Jonathan Gómez, launched the mural campaign with a new tourism initiative, ‘Malaga…