Tourism Malaysia, together with state tourism bodies and the Malaysia Inbound Chinese Association, embarked on a sales mission to explore second-tier cities in China from March 18 to 25, starting from Dalian, Shenyang, Changchun and ending with Harbin.
Through this mission, Tourism Malaysia hopes to strengthen its marketing efforts in China by penetrating the secondary cities through business sessions, seminars, networking, and emphasising promotions on the leisure market and niche segments, such as education tourism, Muslim-friendly tourism, and Malaysia My Second Home programme.
“We hope that this sales mission provides a platform for the Malaysia tourism industry players to foster new relationships with its China counterpart and encourage more Chinese tourists to visit Malaysia, especially with the 30-day visa-free travel to Malaysia (which started December 1,…