Tourism Malaysia leads a delegation to explore China’s second-tier cities, aiming to enhance tourism ties and attract Chinese tourists through diverse promotional efforts and strategic collaborations.
Tourism Malaysia together with State Tourism Bodies and Malaysia Inbound Chinese Association (MICA) has embarked to explore the second-tier cities in China from 18th – 25th March 2024. The journey starts from Dalian, Shenyang, Changchun and ends with Harbin.
Leading the delegation is Mr. Lee Tai Hung, Tourism Malaysia’s Deputy Director General (Promotion II), joined by YB Dato’ Ng Suee Lim, Selangor State Exco of Local Government and Tourism; YB Nicole Tan, State Minister for Negeri Sembilan portfolio of Tourism, Arts and Culture; Dato’ Dr. Angie Ng, President of Malaysia Inbound Chinese Association (MICA); as well as 52 organisations consisting of state tourism bodies, airlines, hotels, resorts, travel…