Thessaloniki showcased its charm as the “hidden gem” of the Mediterranean, presenting its rich cultural heritage to Asian tourism professionals during the 2025 World Tourism Cities Federation – Fragrant Hills Tourism Summit in Hong Kong.
Representatives from the Thessaloniki Tourism Organization (TTO) and the city’s municipality jointly promoted the Greek city as a modern, sustainable cultural destination for the Asian market. As part of their outreach strategy, the delegation participated in thematic fora, panel discussions, and B2B meetings, highlighting the city’s distinct brand identity and appeal to international visitors.
“Thessaloniki is reintroducing itself, enhancing its competitiveness, and…
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