Recent studies from the World Travel & Tourism Council (WTTC) and Microsoft underscore the significant impact of Artificial Intelligence (AI) and its influence on the evolution of Travel & Tourism.
The final two reports of a series on Artificial Intelligence from WTTC entitled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” underscore a commitment to a digital future that prioritises safety, ethical considerations, and responsible AI adoption.
Launched during the global tourism body’s participation at the UN General Assembly in New York, these reports mark significant milestones in WTTC’s mission to promote innovation and excellence in customer experiences through the safe and trustworthy integration of AI.
“Responsible Artificial Intelligence (AI)” delves into the potential risks associated with AI deployment and offers strategies for establishing…