The All India Hoteliers Federation spearheaded a significant initiative aimed at boosting tourism in Kashmir by organising a conclave in Srinagar. This collaborative effort between the All India Federation of Hotels, the Restaurant Association of India, and the Department of Tourism took place at Hotel Radisson in the city.
During the event, Raja Yaqoob, Director of Tourism Kashmir, emphasised the need to promote Kashmir as an attractive tourist destination. He highlighted the region’s rich heritage, culture, and culinary offerings, stressing the importance of expanding awareness and investment opportunities. Yaqoob also announced plans for a tourism development conference, inviting stakeholders nationwide and organising an Ambassadors’ meet to further enhance tourism prospects.
He said, “Kashmir is already branded. It is an attractive destination. We need more promotion here. Today’s conclave had many investors. It will go a long way in…