Hosts 263,000 visitors last year, targeting 291,000 in 2024 and 381,000 next year.
AlUla hosts 263,000 visitors last year, and targeting 291,000 this year from India, letting an anticipation rise for India being in AlUla’s top three source markets in future. Melanie DeSouza- Executive Director of Marketing – The Royal Commission for AlUla shares insights on infrastructure developments, marketing strategy, sustainability, and more.
India’s importance as market
India is going to be in our top three markets. India is now all about multi-generational travel. We are seeing very strong anecdotal feedback about how this destination is scoring in relative terms. So last year we had 263,000 visitors, this year we have 291,000 that we are targeting and next year, 381,000, and then we go up to 2 million by 2035, so never mass tourism. The cities we are targeting are Mumbai, Delhi, Bangalore, Hyderabad, and Chennai. But when we think about India, we know there are not many of our source…