In 2023, the herbal supplements market revenue hit $51.7bn globally, according to Market.us Media, with India emerging as the top exporter, shipping 38,394 units, as per the report.
India’s herbal supplement exports surged from $354.68m in 2015 to $624.48m in 2023. Additionally, the report underscores that word of mouth predominantly fuels the popularity of these supplements, comprising 46.8% of information dissemination.
Media outlets contributed to this dissemination of information by a mere 7.4% while healthcare professionals had the lowest contribution at 3.9%.
The report highlights a surge in holistic health awareness, resulting in a 15% sales boost for botanical-based products compared to the prior year.
The surge in online herbal supplement sales saw a notable uptick, with a 20% rise in e-commerce transactions, indicating a burgeoning interest in self-care and natural remedies.
Yet, the report pinpoints differing regulatory frameworks as the primary obstacles impeding the…