The travel and tourism industry was amongst the first-hit due to the COVID-19 pandemic and will probably be amongst the last to realise full recovery. UNTWO’s report estimated a loss of $1.1 trillion to the international tourism industry in the calendar year 2020. The sector’s losses in India can be estimated to Rs 125 lakh crores, as per CARE Ratings. As a sector whose contribution is projected to hit 9.9% of the country’s GDP before the end of this decade, a concrete roadmap is required to revive the beleaguered industry and help it emerge stronger in the post COVID world.
With the advent of the holiday season in December 2020, leisure travel had gradually started gaining momentum in India. The announcement of the new COVID guidelines…