India is rapidly emerging as a crucial source market for global tourism, driven by significant economic growth, demographic shifts, and infrastructural improvements, as highlighted on the Arabian Travel Market (ATM) 2024 Future Stage, as the Middle East’s leading travel and tourism event returned to the Dubai World Trade Centre (DWTC) for its 31st year.
During the session Unlocking the True Potential of Indian Travellers, Virendra Jain, CEO and Co-Founder of VIDEC, a travel, tourism and hospitality boutique advisory and analytics firm, shared key insights, including market opportunity assessments, channel and distribution analysis, characteristics and behaviours of Indian travellers and projections of Indian outbound travel trends over the next decade.
According to VIDEC’s 2023 Indian Traveller Behaviour & Insights Report, over three-quarters of surveyed respondents prioritise travel and tourism for discretionary spending. The report also shows that 59% of Indian…