YEREVAN, DECEMBER 1, ARMENPRESS. An advanced film industry can serve as a key tool for a country to project its soft power, improve its image, advocate for its causes abroad, attract tourism, as well as boost relations with other countries at the highest level. For these reasons Armenia needs to develop its film industry as well as establish cooperation with countries that already have well-developed cinematography. One such country is India.
The Indian film industry has for several years ranked first in the world in terms of annual film output. As Indian film producers have been increasingly shooting more films outside India, this has become a major source of income and tourism for the host countries. Switzerland tops the list of places where Indians travel – this is in large part thanks to the numerous films and productions that have been shot in Switzerland. In Serbia, a generous financial incentive package offered by the government has led to India investing over 50 million…