Today, global payments technology company Mastercard announced the launch of its flagship Priceless™ program in India. Priceless™ India will enable domestic and global travellers who are Mastercard cardholders to attain unique insights and exclusive access to several experiences in India.
In the first phase of the program, Mastercard will launch 12 short films that will introduce unique aspects of India’s iconic cities and destinations for tourists. In the second phase (post February 21), Mastercard cardholders will get a chance to partake in these experiences in real-time through curated packages that can be purchased online. These packages offer bespoke offerings to address the diverse tastes and preferences of travel…