The World Travel & Tourism Council, India Initiative (WTTCII), since 2000, has stood as a catalyst for positive change in India’s travel and tourism landscape. Through its manifestos, status papers and collaborative endeavours with industry leaders and government bodies, the WTTCII continues to be an instrumental force in driving sustainable growth and development within the dynamic and vital sector of travel and tourism in India. The world body appointed MakeMyTrip India Pvt Ltd Founder and Chairman Deep Kalra as Chairperson for 2024-25. Excerpts from an exclusive interview:
How do you perceive India’s tourism potential in terms of its contribution to the GDP and what strategic measures can enhance this contribution?
In 2019, travel and tourism made a significant contribution of 7 per cent (US$ 217.3 billion) to the total GDP, as reported by WTTC. Although the…