India’s remarkable ascent to 39th place on the World Economic Forum’s Travel & Tourism Development Index (TTDI) 2024, from 54th in 2021, marks a significant milestone in the nation’s journey towards becoming a global tourism powerhouse. This achievement underscores the efficacy of India’s strategic initiatives aimed at enhancing its travel and tourism sectors, despite the unparalleled challenges posed by the COVID-19 pandemic. The 2024 TTDI highlights that India’s elevation in ranking is not merely a numerical feat but a reflection of the country’s comprehensive and sustained efforts in various domains. The index, prepared in collaboration with the University of Surrey, evaluates countries based on a range of factors and policies that influence the development of their travel and tourism sectors. India’s exceptional price competitiveness, ranked 18th globally, is a significant driver of its tourism appeal. The affordability of travel in…