SOTC Travelhas opened a new franchise in New Town, Kolkata. The outlet was inaugurated by Rakesh Bawa, Sr. Vice President & Head of National Sales, SOTC Travel. This expansion brings the company’s network in Kolkata to six locations (one retail store and five franchises), highlighting its strategic focus on growing its presence in the city. The new franchise will also serve nearby areas such as Newtown Action Area 2 and Rajarhat.
With a proud heritage spanning 75 years as an Indian brand, SOTC believes that no one understands Indian travellers better than they do. Kolkata is one of the company’s top five source markets, and the new outlet will cater to various customer segments including multigenerational families, seniors, couples, millennials, and Gen Z.
Kolkata Travel Trends:
Travel Intent: Increased by 25% year-over-year in 2024.
Longer Stays: Demand for longer stays is 20% higher compared to pre-pandemic times.
Higher Spending: Spending is 25-30% higher compared to…