May 8, 2024
Recently I visited Mussoorie on a family holiday during off season. I could not help but notice the long queues at the airport from check-in counter to the security check as well as lounge access.
People had to wait in these queues for more than an hour at each counter and there was some bit of chaos as well.
In 2022 when travel was booming across India, I was of the opinion that it is revenge travel. I believed that it was a one-time phenomenon and would taper off as time passes by.
As I keep reading about the domestic passenger air traffic and hotel occupancy rates continued to stay at elevated levels, I stand corrected.
I have not seen such a strong rush sustain continuously especially during off season times. Flights are fully booked, hotels do not have many empty rooms, and airport lounges look like railway platforms.
It got me thinking about the sectors and companies that could benefit from this structural trend. In this…