The Indian consumers are always interested in experiencing new destinations, and AlUla is the newest gem in Saudi Arabia. With the pandemic still affecting travel around the world, AlUla’s vast open spaces and strict health and safety measures make it a safe and inspirational option for tourists, say Beena Menon & Huzan Fraser Motivala, India Representative, Royal Commission of AlUla in conversation with TravelBiz Monitor.
Beena Menon & Huzan Fraser Motivala
What makes you to embark on the first ever destination brand campaign for AlUla at this point of time for the domestic Saudi market?
The first ever destination brand campaign for AlUla, the heritage and cultural centerpiece of Saudi Arabia, was unveiled recently. The new campaign,…