BTS’ V, also known as Kim Tae-hyung, recently achieved a milestone as the Honorary Tourism Ambassador for Seoul Tourism. His global campaign for the city of Seoul reached 500 million views on YouTube. This campaign, which included various types of content such as long-format videos, YouTube shorts, and teaser videos, garnered a combined total of 500 million views within three weeks of its release.
V is the first and only ambassador to have such an extensive global campaign dedicated to him. All the members of BTS have served as Honorary Tourism Ambassadors for Seoul for seven consecutive years since 2017. However, V had the opportunity to be the star of the Seoul Tourism campaign for 2023.
Fans of BTS, known as ARMYs, expressed their joy and pride in V’s achievement. They called him “Korea’s pride” and hailed him as the “best Seoul ambassador.” The success of the campaign went viral on platforms like Twitter, further amplifying the excitement.
The campaign aimed to showcase the charm and beauty of Seoul through two distinct campaigns: “New Tradition” and “Nature in the City.” “New Tradition” highlighted the blend of retro and contemporary, as well as tradition and modernity in Seoul. Meanwhile, “Nature in the City” showcased the city’s abundant green spaces. A total of 10 videos featuring V were released, including long-format content, YouTube shorts, and teaser videos.
Fans not only praised V for his role in the campaign but also expressed their desire to visit the landmarks in Seoul that he recommended. They left over 10,000 comments and 500,000 likes on the promotional videos.
To celebrate the success of the campaign, two promotional campaigns were launched. The first one was the “Seoul Edition 23′ hashtag event,” which encouraged fans and tourists to recommend specific places, spots, or landmarks in Seoul by uploading posts with a designated hashtag and tagging Seoul Tourism and V on social media. The second campaign was the “Selfie with V” campaign, where fans were asked to take selfies with V whenever they spotted him on Seoul tourism billboards or outdoor advertisements. These selfies were then shared on social media using the SelfiewithV hashtag.
In other news, V released two new remixes of his solo debut track “Slow Dancing.” The first remix, featuring artist FRNK, added an Afro-style rhythm to the track and was accompanied by a music video that included behind-the-scenes footage. The second remix, created by artist Cautious, was an instrumental remix using the flute, keyboard, and drums.
BTS’ V also flew to Paris for an overseas schedule, details of which will be revealed in the future.
Overall, V’s global campaign as Honorary Tourism Ambassador for Seoul Tourism achieved great success with 500 million views on YouTube. Fans showed their support and excitement, and two promotional campaigns were launched to commemorate the achievement. V continues to make waves as a global ambassador for Seoul, showcasing the city’s uniqueness and attracting more tourists.