South Korea is a popular travel destination for Malaysians due to its K-culture and scenic nature. To further promote tourism, the Korea Travel Fest 2023 will be held in Kuala Lumpur from Oct 28 to 29. The event aims to provide a comprehensive K-experience to Malaysians and deepen the cultural exchange between South Korea and Malaysia. The festival is organized by the Korean Ministry of Culture, Sports, and Tourism and the Korea Tourism Organisation, with support from the Embassy of Republic of Korea in Malaysia.
The festival will feature various zones offering travel information, K-beauty products, K-food, and K-pop performances. The K-Travel Zone will provide insights on places to explore in South Korea, with booths from regional tourism organizations and partners like AirAsia X, Batik Air, Busan Tourism Organisation, Visit Korea Committee, and Jeju Tourism Organisation. The K-Content Zone will showcase virtual reality skiing experiences and South Korean traditions such as trying on traditional costumes and learning about Korean calligraphy. The K-beauty Zone will showcase the latest Korean beauty products, and the K-food Zone will feature popular food and drinks found in Korean convenience stores.
K-pop fans will be entertained with live performances by popular artists on both days of the festival. The first day will feature performances by Soyou, Vincent Blue, Kassy, and Car, The Garden, who will perform popular K-drama theme tracks. On the second day, singer-actor Kim Jaejoong will treat fans to an exclusive concert and interact with them in a special session.
The Korea Travel Fest 2023 is expected to bring an immersive K-experience to Kuala Lumpur and encourage more Malaysians to travel to South Korea. The event is part of the Visit Korea Year 2023 and 2024 initiative, which aims to promote South Korea as a tourist destination. Travellers planning a trip to South Korea should consider attending the festival to gather travel information, experience Korean culture, and enjoy K-pop performances. For more information, visit the Korea Travel Fest 2023 website.