The city of Tongyeong in South Korea held a night tourism festival called “2023 Tonight TongYeong! Modern Boys and Dining Festa” to promote itself as a representative night tourism destination in the country. The festival featured nighttime performances and experiences based on the historical background and artworks of artists from Tongyeong in the modern and contemporary period. Global travel influencers from the USA, Chile, Armenia, and Lithuania were invited to participate in the festival and promote the city to a global audience. They shared their experiences and content on social media, highlighting the charm of Tongyeong’s night tourism spots and the festival. Tongyeong, known as the “Naples of the East,” is a popular tourist destination in South Korea, offering a unique blend of natural beauty and vibrant city life. The city was recently designated as a specialized city for night tourism, and it aims to further develop nighttime tourist attractions using its natural and cultural resources.