Tongyeong, South Korea, hosted the “2023 Tonight TongYeong! Modern Boys and Dining Festa” as a part of its efforts to establish itself as a top night tourism destination. Influencers from around the world were invited to the festival to promote the city and its unique blend of natural beauty and vibrant city life. The festival included nighttime performances and experiences inspired by the city’s historical background and artworks, and four foreign influencers participated in the event. They visited major tourist attractions in Tongyeong and shared their experiences on social media, helping to promote the city’s night tourism spots to a global audience. Tongyeong plans to further develop its nighttime tourist attractions using its natural and cultural resources and aims to become the epicenter of night tourism in Korea.