- Seoul opens “Hechi Character Shop” at three Toys “R” Us stores with a distribution network for character goods
The Seoul Metropolitan Government (SMG) announced that, in collaboration with Lotte Mart, it has newly opened the “Hechi Character Shop” at three Toys “R” Us locations—Jamsil, Seoul Station, and Gimpo International Airport—expanding the reach of its mascot characters, Hechi & Soul Friends. This marks the first time that Seoul’s “Hechi & Soul Friends” merchandise is being sold in the private sector.
The SMG’s mascot character, Hechi, which blends the charm of tradition and modernity, has garnered significant popularity both domestically and internationally since its debut in…
