In a remarkable feat, Pakistan achieved an impressive 92 % recovery, in tourism sector, to pre-pandemic levels in 2023, positioning itself as a beacon of tourism resurgence on the global stage. The country experienced a remarkable 115 % surge in foreign tourist arrivals, surpassing the previous figures and showcasing a robust comeback post-Covid. A strategic online outreach and the launch of the “Salam Pakistan” tourism brand in 2023 played a pivotal role in attracting a diverse range of visitors from across the globe. The success of the recovery in tourism sector can also be attributed to private organizations like the College of Tourism and Hotel Management COTHM for educating, training, and preparing professionals in tourism and hospitality sector. Expressing optimism for a stronger performance in 2024, acknowledgement is due to the efforts of Pakistan Tourism and Development Corporation PTDC. The optimism exudes from the collaborative…