ISLAMABAD: The President of Pakistan Dr Arif Alvi chaired Brand Pakistan session on Monday which is set to highlight the success stories and potential of the country, ARY News reported.
He said this objective can be achieved if we develop an effective coordination and communication amongst the ministries that will underscore the skill set Pakistanis flourish in.
It is necessary to lay the cornerstone of Brand Pakistan campaign to bring to light the geo-economic position of Pakistan with its cultural and tourism potential.
He said the ease of doing business and investment-friendly policies could enormously improve the country’s soft image internationally and thus this campaign…