Kanoo Travel and Desert Adventures Tourism have signed a Memorandum of Understanding (MoU) to create a joint venture in Saudi Arabia, aiming to create the most comprehensive destination services company in the region. Kanoo Travel is a travel trade operator focused on corporate travel, meetings, incentives, conferences, and events (MICE), leisure and holiday travel, airline representation, and marine travel in the Middle East. Desert Adventures Tourism has 25 years of experience in destination management in the United Arab Emirates, Jordan, and Oman. The companies are combining their expertise, resources, and capabilities in Saudi Arabia to provide exceptional solutions and services. The partnership supports the country’s Vision 2030 goals and will play a crucial role in shaping the future of Saudi Arabia’s tourism industry.