The Himalayan Travel Mart (HTM) is an annual trade show in Nepal designed to provide unparalleled networking and business opportunities among global tourism and hospitality organizations and individuals. The business to business (B2B) event gathers global buyers, Himalayan sellers, travel bloggers, influencers, media, travel industry professionals, and delegates for tourism marketing and promotion. The event offers a unique platform for establishing, strengthening, or expanding business partnerships through at least 30 pre-matched appointments generated via the PATA Nepal Chapter’s specific business matching software. Besides facilitating business partnerships, the HTM Awards Ceremony recognizes individuals and organizations promoting and developing Nepal’s tourism industry. Furthermore, the event provides insights into contemporary issues, future scopes, and latest trends in the tourism industry or destinations from world-renowned tourism professionals and high-value speakers. Finally, the HTM engages tourism professionals from the Nepali Tourism sector and encourages them to volunteer, increase their network and learn through practical engagements and interactions, inspiring them towards their future endeavors.