The Sustainable Hospitality Alliance, together with the Peter B. Gustavson School of Business at the University of Victoria, is launching training modules in entrepreneurship and sustainability to help the hospitality industry transition to net positive practice for people and places. Members will also develop a Trust Index for hotels around the world using the Gustavson Brand Trust Index as a model. The Sustainable Hospitality Alliance brings together industry leaders and strategic partners to create responsible hospitality programmes to give back more than they take. They have over 30 members responsible for seven million hotel rooms around the world. The Peter B. Gustavson School of Business aims to promote the promotion of net positive hospitality to its partners and will deepen its commitment to creating a sustainable hospitality sector by working with Alliance members.