“Jeeto Pakistan,” one of Pakistan’s most popular television game shows, has been hit by the country’s multi-decade high inflation. The show, which is focused on contestants winning lavish prizes ranging from cars and bikes to plots of land and vacation packages, was under threat of being cancelled due to inflation. The prices of these prizes have increased significantly in recent years, with motorbikes costing $347, up from $121 two years ago, and the price of gold soaring to $746 per tola from an average of $138 to $173 per tola. Despite facing these economic challenges, the show remains committed to giving away big prizes and has adopted a philosophy to let people win.