RIYADH: Boutique Group, described as the first ultra-luxury hospitality organization of its kind in Saudi Arabia, will showcase its range of luxury hotels at the International Luxury Travel Market Cannes from Dec. 4 to 7.
Owned by the Public Investment Fund, Boutique Group was established to support the efforts of the Ministry of Tourism and the Ministry of Culture to develop and promote the tourist industry in the Kingdom. It does this by developing and operating ultra-luxury boutique hotels within transformed historic and culturally important palaces, which previously served as royal residences or accommodation for VIP guests.
The company said it aims to set new benchmarks in the industry and redefine the luxury hospitality experience in the Kingdom by offering domestic and international travelers an opportunity to immerse themselves in a…