115% surge in foreign tourist arrivals, anticipating international receipts to reach $1.3 billion by tend of 2023
Pakistan has clinched the esteemed ‘Best In-Show — International Tourism Development’ award at the Travel and Adventure Show 2024 in New York, further solidifying the country’s position as a premier tourist destination. This success comes on the heels of Pakistan’s recent recognition by the UN World Tourism Organization, reporting a remarkable 115% surge in foreign tourist arrivals and anticipating international receipts to reach $1.3 billion by the end of 2023.
The success of the Pakistan Pavilion reflects a concerted effort by various stakeholders, including the PTDC, TDAP and private sector collaborators, and is a testament to the commitment to promoting Pakistan’s diverse cultural and natural wonders to a global audience. However, as Pakistan revels in this triumph, it is…