Alaska Airlines didn’t use the Virgin branding since 2018, but a UK court rules the American carrier should pay royalty even 5 years after that.
Virgin America and Alaska Airline became one.This is now getting expensive.
Virgin Group last week won its trademark case against Alaska Airlines Inc for approximately USD160 million, with a judge in London ruling that it is entitled to royalties even though the U.S. airline no longer uses the Virgin brand.
Virgin units Virgin…