No longer is it enough to have the tallest swaying palm trees, the shiniest dolphins, or the most vibrant cityscapes: you now need a celebrity to bring it all to life.
Having used the likes of Kylie Minogue, Shane Warne, Chris Hemsworth, Hamish Blake and Zoe Foster Blake over the years, Tourism Australia tapped Rose Byrne as the face of this campaign, and the voice of Ruby. Canadian-American actor Will Arnett voices Louie the unicorn. (You might recall Arnett from Arrested Development and as…