Qatar Tourism launches global brand platform centred on building emotional connections

Qatar Tourism is launching a new global brand platform and international advertising campaign under the banner of “Feel More in Qatar”, as the destination prioritises emotional connections and family-friendly activities and experiences. At the centre of the through-the-line campaign, which launches early December, is the new TVC which focuses on a family experiencing a breadth of emotions during their stay in Qatar. The TVC will air from early December across global networks and local TV stations in 60s and 30s formats.

The campaign will be present in 16 countries and will also include extensive outdoor and online advertising on social media platforms, including Facebook, Instagram, and Snapchat, and digital…