Tourism in Saudi Arabia has undergone significant changes over the years. Once inaccessible to visitors due to restrictive visa policies, the country is now welcoming tourists with open arms. With the intent of diversifying the economy and moving away from a reliance on oil, the Saudi government has invested heavily in the tourism sector. One of the key areas of development is al-Ula, a region in the northwestern part of the country.
Al-Ula is a land of contrasts. It features ancient rock formations and stunning landscapes, as well as a modern city equipped with luxurious accommodations and world-class amenities. The region is home to the UNESCO World Heritage Site of Hegra, an ancient city that served as the southern capital of the Nabataean kingdom, which also boasts newly uncovered tombs and rock inscriptions.
The development of al-Ula as a tourism destination has been driven by the Royal Commission for al-Ula (RCU), a government organization tasked with developing the region while preserving its cultural and historical heritage. The RCU has partnered with international organizations and experts in various fields to ensure that the development of the region is sustainable and respectful of the local culture.
One of the key initiatives of the RCU is the Winter at Tantora festival, held annually from December to February. The festival features a lineup of international performing artists, and visitors can enjoy concerts and events against the backdrop of the stunning al-Ula landscape.
Tourists visiting al-Ula can experience a range of activities, from hiking and cycling to hot air balloon rides and camel safaris. The region also features several luxury accommodations, such as the Shaden Resort and Spa, designed to provide visitors with a truly unique and unforgettable experience.
In addition to al-Ula, Saudi Arabia has many other attractions that are worth exploring. The country is home to several ancient cities, such as Mada’in Saleh, which features tombs and cultural artifacts dating back to the Nabataean kingdom. The city of Jeddah, known as the “Gateway to Mecca,” features a beautiful historic quarter and is home to several art galleries and museums.
Overall, tourism in Saudi Arabia is on the rise, and the government’s focus on developing the sector is paying off. With its stunning landscapes, rich cultural heritage, and modern amenities, al-Ula is quickly becoming one of the most popular destinations in the region. Visitors can experience the best of both worlds, exploring ancient historical sites while enjoying luxurious accommodations and world-class entertainment.