Saudi Arabia is showcasing its tourism offerings at the 30th edition of the Arabian Travel Market, emphasizing its position as a leading destination in the region. The country is presenting over 500 bookable experiences and 67 partners on its stand, with cultural activations from around the country on display. The Saudi Arabian presence reflects the country’s transformation into the world’s fastest-growing tourism destination, with a 121% increase from pre-pandemic international tourism levels, exceeding both Umrah visit numbers and inbound in Q1 2023. Saudi Arabia aims to build its dynamic entertainment and events offering further to become a diverse, unique, year-round destination.