The third edition of the Saudi Arabian Grand Prix will take place on March 19. The excitement is palpable with authorities even announcing an official holiday for students and employees of schools in Jeddah. Ahead of the race, we dip in YouGov data to understand the impact of the previous editions of the F1 main event in Saudi Arabia on the interested generated in the sport, and how the F1 might aid the country’s tourism ambitions.
Saudi Arabia has indicated that the Saudi Arabian Grand…