Last month, The Royal Commission for AlUla (RCU) launched its first-ever destination brand campaign, with creative partners Leo Burnett and renowned French cinematographer Bruno Aveillan. The campaign positions AlUla – located 1,100 km from Riyadh, in North-West Saudi Arabia – as a place of extraordinary natural and human heritage – a masterpiece of Saudi Arabia.
“AlUla has been home to 200,000 years of human history and five successive civilizations have flourished here over the last 7,000 years. In terms of its heritage value, AlUla is going to rival the best of them – be it Machu Picchu or closer to home, Egypt and Petra,” Melanie de Souza, Executive Director Marketing at RCU, tells TTN in an interview.
“We aim to…