Saudi Arabia appears to be meeting its targets for Vision 2030, the blueprint laid out seven years ago to revamp Saudi society. The country’s growth in 2022, driven by increased oil revenue and investments, has helped it exceed expectations, with GDP at a “higher-than-expected level”, said Mohammed AlQahtani, CEO of Saudi Arabia Holdings. Targets such as bringing women into the labour market, increasing non-oil GDP and boosting tourism, which grew by 121% last year, with 16.5 million foreign visitors, have all been surpassed. However, the country still faces challenges, such as creating infrastructure and convincing foreigners to move there.