International traveller interest in Saudi Arabia is at a record high, a senior official has said.
Demand from around the world has been growing every year, said Fahd Hamidaddin, chief executive of the Saudi Tourism Authority.
“We’ve never hit three million visitors a month in the history of Saudi Arabia, but in January we did,” Mr Hamidaddin told The National on the sidelines of the Arabian Travel Market in Dubai on Tuesday.
“And again in February, and then again in March – all exceeded three million inbound visits, it has been a record quarter.”
The tourism chief was using the kingdom’s representation at the Middle East’s largest travel and tourism exhibition in Dubai to promote a new campaign, Summer in Saudi Arabia.
The campaign will officially launch next week and is focusing on destinations across the kingdom that are ideal for visiting in the hotter months of the year.
It highlights mountain regions including Aseer and Taif, as well as the Red Sea, Al Baha Province with…