Dubai: The Royal Commission for ALUla (RCU) announced the launch of the ‘I Care’ campaign to promote the need to safeguard AlUla’s landscape of cultural assets in a press release. The campaign, starting from February 1, would boost economic development and align with the Saudi Vision 2030.
The release said the RCU partnered with American artist David Popa to create a landmark piece set within the AlUla landscape. The artwork shows two hands around the Tomb of Lihyan, son of Kuza – Saudi Arabia’s first UNESCO world heritage site.
This artwork – Popa’s largest to date – takes the form of two protective hands emerging from the sand and encircling the tomb, symbolising the need for collective action to conserve Saudi Arabia’s cultural heritage. The installation incorporates traditional Arabic patterns in the flowing sleeves, blending with the natural landscape, natural…