CNN has produced a half hour Destination show on Saudi Arabia, highlighting the country’s embrace of a modern era while also preserving its past. The program focuses on the growing tourism industry, highlighting sites such as the Jebel Fihrayn mountain range, the oldest part of Jeddah, and the Red Sea. Local tour guide Faisal Almshari has seen his business grow rapidly since starting in 2018, while award-winning filmmaker Ayman Idriss Tamano speaks to the historical affinity for the arts in Al-Balad and the impact of events such as the Red Sea Film Festival and MDLBEAST. Marine biologist and scuba instructor Tom Slough highlights the potential for eco sustainable tourism for the Red Sea, training young Saudis to appreciate and protect marine life while also building a new diving industry in the country.