LONDON: Muslim travelers could drive the development of a responsible post-pandemic tourism industry, said a UK-based entrepreneur who is on a mission to make that happen while also providing unforgettable experiences.
“Millennial Muslim travelers increasingly want to be able to access more immersive experiences and go off the beaten track,” Soumaya Hamdi, managing director and founder of the Halal Travel Guide, told Arab News.
“They want to do this by connecting with local communities and learning more about their customs and cultures.”
Hamdi’s company started out by just offering information for Muslim travelers, but quickly moved into running its own tours that combine locally run visits to authentic Islamic heritage…