Saudi Arabia’s AlUla region is being developed as a tourism hotspot, with ambitious plans to attract millions of international visitors in the coming years. The region, located in the northwest of Saudi Arabia, is home to a number of historical and natural sites, including the ancient city of Hegra, which was recently designated a UNESCO World Heritage site. The AlUla Development Company (ADC), a government-led entity, is in charge of developing the area into a world-class destination, with a focus on eco-friendly tourism.
One of the signature projects in the area is the Maraya Concert Hall, a stunning mirrored structure that can accommodate up to 500 people. The hall is among the most Instagrammed locations in Saudi Arabia and has already hosted a number of high-profile events, including concerts by the Colombian singer Shakira and the Saudi-Yemeni singer Balqees.
The ADC is also working on a number of other major developments, including a luxury resort and spa, an 18-hole golf course, and a contemporary art museum. The resort, called Sharaan, is being designed by the French architect Jean Nouvel and is set to open to guests in 2023. The museum, meanwhile, will showcase works by both international and Saudi artists and is expected to open later this year.
The ADC is aiming to attract 2 million tourists to AlUla by 2035, generating billions of dollars for the local economy and creating thousands of jobs. To achieve that goal, the company is working with international partners such as Accor, the French hotel group, and Abercrombie & Kent, the luxury travel company, to build and operate hotels and other tourist facilities. The Saudi government has also relaxed visa rules, making it easier for tourists to visit the country.
Not everyone is convinced that AlUla will become a major tourism destination, however. Some critics have raised concerns about the impact on the region’s delicate environment, which includes rare plant and animal species. Others have questioned the lack of infrastructure in the area, as well as the cost and accessibility of flights to AlUla.
Despite those challenges, the ADC is confident that AlUla will become a top tourist destination in the years to come. The region’s unique blend of history, culture, and natural beauty makes it a compelling proposition for travelers looking for something different. With careful planning and sustainable development, AlUla could become a shining example of how tourism can benefit local communities and the environment.