It may be an iconic dish in Singapore these days, but bak kut teh was seldom seen as such back in the late 1960s.
At the time, the clear peppery pork rib soup was favoured more by blue-collar workers like taxi drivers and trishaw drivers, as well as the older generation, and was often overshadowed by other iconic dishes such as chicken rice and laksa.
But more than 50 years later, Song Fa Bak Kut Teh, one of the prominent bak kut teh restaurants here, was one of the 64 local brands given the Made With Passion (MWP) brand mark yesterday.
Launched in November last year, the MWP initiative is led by the Singapore Brand Office and the Singapore Tourism Board and aims to promote consumer awareness and drive support for local brands.
Brands under the initiative can benefit from more exposure, such as through tie-ups with online marketplaces, as well as collaboration with other MWP brands to push out innovative products.
COLLAGEN ICE CREAM
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