Full-service digital brand agency Bonsey Jaden has sold a majority stake to China-based digital technology group CUE Group. The acquisition will further enhance CUE Group’s expansion across Asia and the US, and the leadership and management structure of the agency remain unchanged. While Bonsey Jaden declined to reveal the monetary value of the stake, group CEO Daniel Posavac (pictured left) said a number of strategic factors led to the deal. But most importantly, it wanted to secure a long term partner that could enable the continued growth and development of Bonsey Jaden.
This partnership opens up opportunities to help brands reach new levels of success and profitability. Combining the strategic, creative and media expertise of the agency with CUE Group’s wealth of technological know-how enables stronger support and increased innovation for the brands under the agency’s care.
Bonsey Jaden is a full-service digital brand agency headquartered in Singapore, with…